In 2024, Proya partnered with the sustainable lifestyle brand "WUYUSTORY" to launch a campaign to support sustainable living. Through interactive and experiential activities, this campaign called on consumers to recycle Proya’s empty bottles, embrace sustainable lifestyles, and jointly explore more possibilities of "Sustainable Living."
The campaign was widely promoted across major social media platforms. Offline, 231 people took part in recycling empty bottles, collecting 317 bottles. This initiative effectively raised and motivated public awareness and engagement in sustainable consumption of cosmetics.

Event highlights

Joining hands with "WUYUSTORY," we launched the co-branded gift set "Discover Sustainable Living," made from GRS-certified (Global Recycled Standard) and FSC-certified (Forest Stewardship Council) sustainable paper. The entire packaging is crafted from recyclable materials.

The inaugural "Proya Empty Bottles Recycling Program" was launched at Proya's offline pop-up store "Infinite Space." The event rewarded participants with product samples and eco-friendly gifts, inspiring more members to join and further explore the diverse possibilities of sustainable living.

The "Infinite Space" pop-up store featured three interactive stations, each representing a key step in plastic recycling and regeneration. Through hands-on experiences at these interactive stations, consumers gained deeper insight into our sustainability thinking and efforts.